Gosselin Introduces the World's Most Eco-Friendly Moving Box: Notabrownbox

International moving company Gosselin is unveiling a new universal moving box today at the IAM (International Association of Movers) exhibition in Toronto, Canada. Notabrownbox is a moving box made from recycled cardboard that can be reused up to 4 times. 

"Almost all moving boxes worldwide are printed with the logo of the moving company and used only once. By designing a brand-free box made of thicker cardboard, we want to encourage movers to reuse and share their moving boxes," says Madeline Van der Rhee, Benelux Manager, who initiated the development of the Notabrownbox concept. 

"As of today, Gosselin is introducing 150,000 brand-free moving boxes into circulation. These will result in an 80-ton reduction in CO2 emissions compared to a standard moving box made from recycled material, or a 144-ton reduction compared to a new cardboard moving box." 

Gosselin Aims to Greenify the Moving Industry with Notabrownbox 

Notabrownbox is being presented at the IAM exhibition in Toronto, where all major players in the international moving industry are present. "We aim to generate enthusiasm for this initiative among them so that Notabrownbox soon becomes the new standard for eco-friendly moving everywhere," concludes Madeline. 

"It's a remarkable project that originates from a simple idea," says Marc Smet, CEO of the Gosselin Group. "The fact that the production cost of Notabrownbox is lower than that of a traditional moving box is a welcome bonus, even though it wasn't the primary focus. This aligns with our vision of uniting sustainability and cost efficiency. Gosselin will soon eliminate plastic bubble wrap as packaging material, and in the future, more ecologically motivated initiatives will follow." 

Visit the Notabrownbox website for more information!

English PDF

Dutch PDF

About Gosselin

Gosselin is a leading provider of international moving and destination services. Our clients are  multinationals, relocation management companies, expats, diplomats, military personnel and private persons. With 56 offices in 34 countries, Gosselin has a strong presence in Europe, Russia, the Caucasus and Central Asia.  

Gosselin is a division of the Gosselin Group that has its headquarters in Antwerp, Belgium. The company was founded in 1930 and employs a staff of 975 that generates more than 450 million euros in turnover.